How To Manage An Seo Project In 10 Steps?

Between doing SEO and managing an SEO project, there is a small nuance. The first concerns the teams responsible for deploying the various pre-established actions while the second consists of thinking and managing all the teams and the actions they each carry out at their own level. The task is more difficult and without a good strategy the project is doomed to failure. What are the steps for the SEO project to be successful?

Do an SEO audit

If you want to rethink the SEO of an existing site, you need to start by performing a technical audit. The latter makes it possible to determine the weak points and the strong points of the site. It allows you to see if the different codes used work or if others are the source of the errors.

The results of the audit give you a good starting point for establishing priority actions.

If the project is looking at the SEO strategy of a site to be created, the audit is not necessary. On the other hand, you must still establish the broad outline of the work to be done and especially determine where to start.

Define SEO objectives

Any SEO project must pursue specific objectives. It is up to you to determine them according to your expectations and your ambitions. Overall, all sites aspire to increase their turnover, but to get there, other objectives must first be achieved such as a satisfactory click-through rate, significant SEO traffic, good visibility on the web, increasing the number of leads and/or sales thanks to organic traffic, positioning on the right keywords...

Train the teams

You did the audit and found what was wrong. You have established the objectives to be achieved. Now you need to train your team to put specialized and knowledgeable people on each action to be taken.

Note that an SEO project cannot be driven and undertaken entirely by one person. You need to delegate certain tasks to specific people based on the skills needed, such as a good SEO agency. Among the tasks to dispatch, there are for example:

• The netlinking SEO strategy part
• The part concerning the images
• The part concerning the speed of the site
• The different analyzes to do
• Content writing
• SEO on social networks and internationally...

All team members must be informed of the objectives to be achieved and the challenges of the project, because even if they each have specific missions, their work is interdependent. Important decisions must be made as a group so that they really move the site forward.

In addition, training should be provided when necessary, because SEO is not an exact science. It is constantly evolving and it is up to you, as the project manager, to monitor the new trends to be adopted.

Determine your audience

From the very conception of the site, we should already know who we are going to address. Knowing the target makes it possible to choose a design that will attract their attention, to create content that we know will not go unnoticed, to propose offers that will find takers...

Do not underestimate this step, because nowadays, the customer is more than ever the center of all commercial actions and SEO. He must be the priority because after all, he is the one who will buy your products. How to know your audience? Observe them and follow their behavior on the web. Then ask yourself the right questions to know:

• What kind of product does he consult most often on the web?
• What are their areas of interest?
• What are their fears or doubts?
• What are they looking for on the Internet?...

All the answers to your questions should help you draw up the typical profile of your client: age group, interests, profession, living area... It is only from there that you will be able to establish an effective SEO strategy..

Do a semantic analysis

There are many techniques for finding relevant keywords. You can take an interest in Google's suggestions, use keyword generator tools, analyze the terms used by competitors, etc.

And since you need to position yourself on many expressions to increase your visibility, try to choose them wisely. If you are just starting out, avoid overly generic terms, which are probably used by the giants in your industry as well. You will have a little trouble positioning yourself on this, but nothing prevents you from using it sparingly.

Analyze the competition

An SEO project should always go through a competitive SEO analysis, because competitors can teach us a lot. Do this before writing your content to find out what format they use to generate buzz, on which keywords they rank best, what are their weaknesses and strengths, how many backlinks they have obtained, these links are -they of quality...

This analysis will help you better define your priorities and choose your key phrases.

Create content

There is the content of the site, but also the content of static pages. In both cases, we do not forget the keywords. Also think about your editorial line and the editorial calendar. You can entrust the writing of your content to a professional such as Redigeons.com in order to publish optimized texts.

Still in terms of content, don't forget that apart from texts, we can offer other formats such as videos, podcasts, infographics… Try to vary while taking into account the preferences of your audience.

Set up a netlinking strategy

Once the site has been enriched with content, you have to provide links as you go. The people to whom this component will be entrusted can link your articles to each other or find external links. They must establish a precise plan of action in order to obtain quality links. They should also think about establishing a good following to remove poor quality links quickly. Note that in the world of SEO, there are a few tips for getting good links.

Remember, the quality of a link is defined by:

• The anchor of the link: the text on which it is positioned
• The relevance of the link with its anchor and the content of the landing page
• The authority of the page: the stronger it is, the better the link
• The structure of the links
• The number of links on the page...

Those in charge of linking must work both internal and external mesh.

Establish SEO monitoring

With each deployment of new techniques, you must establish an SEO follow-up to know what results it has given on the notoriety of your site. There are two types of monitoring:

SEO Monitoring

This expertise consists of monitoring the functioning of the optimizations made, the impact of the keywords you have chosen, the performance of the work carried out on the pages... Also keep an eye on the competitors to know if you have finally succeeded in overtaking them or if you still fall far behind them.

Whatever the results of the Monitoring, we must not stop there. If you've had positive results, celebrate your little victory, but pull yourself together soon enough, because it's not over yet. Indeed, SEO is a permanent job that must always be updated or improved to maintain the objective achieved. And in the event that the results are not yet satisfactory, another audit may be necessary or just patience.

SEO Reporting

While monitoring must be done regularly, or even daily, reporting must allow a little time to pass between the actions carried out and the progress recorded. Above all, it allows you to follow the progress of the organic visibility of the site compared to the competition and the objectives that you have set.

Improve your strategy

After monitoring and reporting, new meetings are required with all team members in order to improve the strategy. These meetings must provide more effective solutions to overcome the problems that have arisen, take out other actions to maintain the good results obtained and plan the new tasks that are essential to always progress.

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