Robot Generated Content Vs Human Generated Content

2019 was the scene of deep questions and growing anxieties about the threats posed by AI. This climate could have profound implications for the future of SEO content writing.

Last February, the creators of an AI-based text generator called GPT2 sparked controversy by materializing fears that content generated by Artificial Intelligence would become absolutely indistinguishable from texts created by human beings. If we add to this the widespread fears of “fake news” and click farms, we are not far from a real disaster film on the dangers of Artificial Intelligence. But don't these fears have the wrong subject? Will the world of content writing really be fully automated within five years as predicted by these prophets of an apocalyptic future?

At Cyber Indeed, we don't believe machine-generated content will ever surpass the human mind, at least not completely or so quickly. Here's why.

Why AI won't replace humans in content creation. 

1. Emotions play an increasing role in consumer marketing

The irony of the rise of SEO content is that marketers now more than ever need to address human emotions directly. Social networks and search engines are not robots in themselves (even if their operation is orchestrated by algorithms).

They recommend content they trust and promote companies in line with their tastes.

So we can say that humans have empathy and a cultural instinct that allows them to persuade and convince, while a simple “bot” will always (at least for the moment) seem mechanical and inconsistent.

You can easily realize in sectors such as the fashion content targeted marketing where buyers feel more confident with brands that see them as human beings in their own right and not as a flock of sheep or real wallets on legs.

2. Brands don't build reputation just on keywords or digital data

One of the great advantages of using a bot is its ability to spawn large amounts of roughly consistent text, with the right keyword density, and upload it by immediately filling in the appropriate fields of search engines.

But this is not the only goal of SEO content, on the contrary. Any business that has succumbed to the sirens of writing low-quality content will attest to this: focusing on keywords and some basic information is far from enough.

The content posted has other aims. What is essential is that each text written by a human contributes to the identity of the brand. The humor, style or cultural references contained in a message can greatly influence social media conversations as well as public opinion.

It is for this reason that even the simplest of product descriptions will be much better if they are the product of a human flesh and blood. Companies need to be aware of this if they want to perpetuate the consistency and quality of their brand.

3. Human beings belong to communities, unlike AI

Even if a robot can produce logical and relatively pleasant to read content in order to attract the attention of the site visitor, there will always be a fundamental flaw: it will never take place in a larger group of conversations, exchanges, points of view and demands that can only arise from successful websites and sales channels.

The best content from a copywriter's pen sparks conversations between internet users. It follows on from other articles and discussions and, as such, delivers useful and original information that site visitors can take advantage of.

AI might be able to be used like a real typewriter, but it's hard enough to imagine content creation software being able to link conversations together and create buzz like humans do.

Expect serious developments in the field of Artificial Intelligence, but certainly not its dominance

What about AI-generated content? Are we about to give up content writers and replace them with an army of bots? It's unlikely. Machines are already capable of designing certain types of articles, such as content on the economy or sports results. And they will continue to be used in the future to create a lot of content, from product descriptions to landing pages.

But that doesn't mean companies will be able to ignore the views, humor, creativity and empathy that only humans can demonstrate.

A happy medium is certainly more likely, as bots and writers are assigned different tasks. Today and for a long time to come, Great content will strive to demonstrate the value of content generated by the human mind.

UpKeen

CEO / Co-Founder

H-WebTools (Helpful WebTools) is A Project By UpKeen.com. H-WebTools provides the best 100% free SmallSeoTools, Digital Marketing Tools And H-SuperTools on the internet to boost your Online Business.